The Big Texan Steak Ranch & Brewery
The Big Texan Steak Ranch & Brewery is a landmark restaurant located in Amarillo, Texas, that is known for its large portions, western-themed atmosphere, and, most famously, its 72 oz Steak Challenge. The restaurant was established in 1960 by R.J. “Bob” Lee, who wanted to create a unique dining experience that would showcase the best of Texas beef.
The 72 oz Steak Challenge is one of the most well-known attractions at the Big Texan Steak Ranch. The challenge involves eating a 72 oz steak, along with a baked potato, salad, shrimp cocktail, and a roll, all within an hour. If a customer is able to finish the meal within the time limit, they receive the meal for free, and their name is added to the restaurant’s Hall of Fame. To date, thousands of people have attempted the challenge, but only a small percentage have been successful.
The Big Texan Steak Ranch has undergone several expansions and renovations over the years. It features a variety of dining options, from casual to formal, as well as a brewery that produces a selection of beers and ales. The restaurant also has a gift shop where visitors can purchase souvenirs and memorabilia, such as t-shirts, hats, and keychains.
Throughout the years, the restaurant has been featured in multiple media outlets, including TV shows, newspapers, and magazines, and it has become a popular destination for tourists and locals alike. The restaurant also has a reputation for hosting special events and parties, such as weddings, birthday celebrations, and corporate events.
The Big Texan Steak Ranch is also known for its support of charitable organizations, such as the local fire department, the police department, and the children’s hospital. They also have sponsored events and competitions, like rodeos and other local events.
In addition to the 72 oz Steak Challenge, the Big Texan Steak Ranch offers a variety of menu options, including steaks, seafood, and chicken dishes, as well as a selection of beers and ales brewed in-house. They also have a children’s menu and a vegetarian menu, catering to different dietary needs.
The Big Texan Steak Ranch & Brewery is a unique dining experience that combines excellent food and beer with a western-themed atmosphere and the thrill of the 72 oz Steak Challenge. The restaurant’s history, reputation, and dedication to charitable causes make it a must-visit destination for tourists and locals alike. The restaurant’s commitment to quality and variety in its menu, as well as its support for the local community, have made them a staple in the Amarillo community for over 60 years.
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